How Cross-Store Selling Will Boost Your Sales on Shopify
If you run a Shopify store, you know how tricky relationships between retailers and suppliers can get.
A formal wholesale contract might be suffocating for smaller businesses because of all the paperwork and strict responsibilities. But you simply can’t sell your goods if you’ve got nowhere to get them from
That’s where cross-store selling comes to the rescue. Did you know that collaborating with other sellers might drive your profits? Get ready for a quick manual on boosting your Shopify store performance
What is cross-store selling?
Cross-marketing is expanding your brand’s reach through other brands’ platforms. Due to cross-store cooperation, businesses help each other find new customers and increase average checks.
Cross-store selling & dropshipping
Easily Partner with like-minded brands — without risk Although cross-store selling may remind you of dropshipping, the two methods are very different.

Dropshipping means that a retailer lists its suppliers’ goods on its online store without actually having them in stock. So when a customer buys these goods, the order is redirected to the producer or supplier, and they handle it on their own by shipping items straight to the customer.

When using dropshipping as a business strategy, retailers attract customers to their supplier’s goods without managing logistics and warehouse storage. Still, it has its shortcomings: retailers lose control of quality checks and inventory, which may result in poor customer experience.
Advantages of cross-store selling
Cross-promotion eliminates the disadvantages of dropshipping by syncing stock levels via special software. When connected to a cross-store platform, businesses can expand their assortment and coordinate orders, mutually supporting each other’s growth.

Cross-store selling doesn’t require contractual agreements. Any collaboration can be started or finished in one click, so you have nothing to lose when leaving a non-beneficial partnership.

The performance of cross-store cooperation influences customers’ satisfaction, loyalty, and lifetime value. It affects both retailers’ and suppliers’ shared profits, so each side stays invested in its relations.
How cross-marketing boosts your profit
Cross-promotion eliminates the disadvantages of dropshipping by syncing stock levels via special software. When connected to a cross-store platform, businesses can expand their assortment and coordinate orders, mutually supporting each other’s growth.

Cross-store selling doesn’t require contractual agreements. Any collaboration can be started or finished in one click, so you have nothing to lose when leaving a non-beneficial partnership.

The performance of cross-store cooperation influences customers’ satisfaction, loyalty, and lifetime value. It affects both retailers’ and suppliers’ shared profits, so each side stays invested in its relations.
1
Retailers and suppliers get to work with cross-store platforms in two different, yet equally fruitful ways.
2
The retailer adds other brand’s items to its website, inspiring cross-sales and increasing average checks.
Mini guide to cross-store selling
To start offering your goods cross-store, you can approach other Shopify stores manually and suggest order exchange. But this way, you’ll reinvent the wheel of dropshipping — alas, with all the entailing downsides.

Instead, you can turn to Collabica — a cross-store solution that unites retailers and suppliers from Shopify and many other platforms. When using Collabica, brands can search for partners to export their goods to other stores. Each brand can act as a supplier, a retailer, or both.
Collabica’s commissions
When working with Collabica, you’ll run into two types of commissions.
1
Shopify commission is a fee that a retailer pays to Shopify in exchange for its services.
2
Supplier commission is a supplier-installed fee that a retailer receives from each sale of supplier’s goods in its store.
Collabica is a subscription software that offers different pricing plans for different needs. You can also download a free version and see the prospects of utilizing this solution for your business.
Advantages of working with Collabica
1
It only takes one click to add an item from another supplier to your store.
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Each brand connected to Collabica is verified. You’ll meet quality partners the moment you sign up.
3
Work with Collabica for 10 minutes per day and see your average order value go up.
4
Orders are synchronized automatically. There’s no more stress about inventory and deliveri
Get a Collabica demo to drive new sales
Our manager will give you free consultation Via the Calendy service.